A Perfect Pairing: Launch NY Marks Double Investment Milestones

Buffalo, N.Y., February 11, 2020 –Launch New York (Launch NY), Upstate New York’s first and only venture development organization to provide pro bono mentoring and capital access to high-growth startups across the 27 westernmost counties of the state, announced two investment milestones from its #InvestLocal Financing Programs, which work in sync to support the region’s most promising startups:

Launch NY’s nonprofit Seed Fund, which has invested over $2.6 million since its 2016 inception, added its 50th portfolio company, Gian Corporation. The Rochester-based company is transforming the grocery shopping experience by giving consumers tools to identify the right foods at the point of purchase through HealthCart, a software platform and app that helps consumers make better food choices based on their individual health needs, medications, and more.

Following Launch NY’s co-investment process for its nonprofit and for profit seed funds, Gian was also the 20th company to receive funding from Launch NY’s Limited Partner (LP) Fund, a returns-based investment fund for accredited investors looking to make a profit while also having a positive impact on the Upstate New York entrepreneurial ecosystem and regional economy.

“The breakneck speed at which these two Invest Local programs are moving proves what an exciting time it is to be both an entrepreneur and investor in our region,” said Dr. Marnie LaVigne, President & CEO of Launch NY. “As the lead for one of the most active seed funds in the country, we’re thrilled to offer a variety of investment opportunities for anyone looking to make an impact on Upstate’s entrepreneurial ecosystem.”

Gian received a combined $75,000 from both funds, which are designed to work in tandem to maximize investment potential. The company plans on using the capital to drive key initiatives including adding new positions, and initiating pilot programs with the YMCA and University of Rochester Medical Center. The focus of these pilots will be on driving behavior change for individuals facing chronic challenges such as obesity, diabetes, hypertension, and kidney stone disease.

“Launch NY’s support is going to be instrumental in bringing us several steps closer to making Gian’s Healthcart™ available to the masses and helping fight the crisis in chronic diseases, which is fast becoming a global challenge,” said Ameet Bhattacharya and Jean-Michel Guillemin Laborne, Co-Founders of Gian. “We truly believe that our unique platform is the future of personalized nutrition that will radically change our relationship with food and strengthen our communities.”

Launch NY’s Seed Fund provides $25,000 to $100,000 to support proof-of-concept activities that help startups become ready for investment capital from Launch NY and others. Fueled by grants and donations, it supports investments in startups in what is known as an “evergreen cycle,” which recycles returns to the Fund to continue providing capital to new ventures in the future.

The for profit Limited Partner Fund debuted in April 2019 and invests alongside Launch NY’s nonprofit fund in seed stage startups building the new economy, while targeting industry standard financial returns for investors. Launch NY’s Investor Network, also introduced in 2019, offers company-by-company transactions for more active investors who, for as little as $10,000 per investment, prefer to see the due diligence process and personally select their recipients. Launch NY’s LPs participating in the new Investor Network have the first preference to fill the additional fundraising requests among its seed fund portfolio companies, 12 of which have been fielded to date through the Investor Network. Launch NY offers a no cost, no obligation sign up for the Investor Network at https://launchny.org/investors/ which also has a convenient 30-minute webinar series for investors to learn more.

For more information about Launch NY, its programs and other entrepreneurial opportunities, visit its newly-redesigned website at www.launchny.org, and follow Launch NY on its Facebook, Twitter and LinkedIn pages.


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