Building a high-growth startup starts here.

Our assistance starts with your exploration. We’ll use the Business Model Canvas to help you define critical elements such as your target market and pathway to product-market fit.

At this stage, most founders have invested around $10K of their own funds or support from friends and family to begin developing their business. If your company involves intensive technology development, you may also have received grant funding to support research and development efforts.

• Focus
  • Problem Statement
  • Customer Discovery
  • Market Size Evaluation
• Tools
  • Business Model Canvas (BMC)
  • Pitch Deck Elements
  • Resource Network
• Deliverables
  • Validated Problem Statement
  • Validated Customer Segments
  • Validated Value Proposition

Now’s the time to define your business model and advance your product. We’ll work with you to set priorities for product and business development.

At this stage, most founders require between $10K and $200K to establish the first phase of growth for their startup business, which is typically when Launch NY and angel investors are your go-to sources of capital.

• Focus
  • Revenue & Cost BMC
  • Alpha Customers
  • Early Adopters
• Tools
  • Financial Models & Analysis
  • Financial Reporting
• Deliverables
  • Customers
  • Early Revenue

This is your proof-of-concept phase. We’ll support you through vital steps that demonstrate the viability of your product and business model, while also supporting your fundraising efforts from Launch NY and other sources.

At this stage, your team has grown to include multiple people, you’re securing additional funding from external sources, and you’re typically beginning to generate revenue.

• Focus
  • Revenue & Cost BMC
  • Beta Customers
  • Customer Acquisition
• Tools
  • Financial Models & Analysis
  • Non-Disclosure Agreements
  • Financial Reporting
• Deliverables
  • Customers
  • Early Revenue
  • Commercial Product Scale-Up

Your people, product, and plans are in place to take your product to full commercial launch. We’ll help you respond to market feedback, operational and technical needs, and strategic opportunities.

In this stage, your team is coming together to support your growth, and you've reached six figures in annual revenue as you pursue follow-on fundraising rounds with an ever-wider group of institutional investors, in addition to Launch NY.

• Focus
  • Scale Processes
  • Commercial Product Refinement
  • Organizational Development
• Tools
  • Business Plan
  • Sample Term Sheet
  • Preferred Stock Investments
• Deliverables
  • Management Team & Board
  • Commercial Product Revenue Growth and Roadmap
  • Refined Profit & Loss Statement

You’re doing it! You’re delivering your product and generating serious revenue as you achieve product-market fit, while raising additional rounds of capital as you reach $1 million+ in annual revenue.

As you work with your management team and board to achieve your subsequent growth milestones, we’ll be here to support you in making helpful connections for growth and filling your subsequent fundraising rounds.

• Focus
  • Team Development
  • Maturation Process
  • Continued Sales and Operations Growth
• Tools
  • SWOT Analysis Worksheet
  • Preferred Stock Investments
• Deliverables
  • Enhanced Unit Economics and Refined Profit & Loss Statement
  • Well-Defined Customer Acquisition Strategy
  • Repeatable Business Processes