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PathStone Enterprise Center – Tech Talks

September 17 @ 12:00 pm - 1:30 pm


Tech Talks is a 6-week virtual workshop series for existing small business owners who want to use technology to grow their business. Starting Sept. 2nd through Oct. 7, this series will cover a range of online tools including social media, website development, and e-commerce.

A free $15 meal voucher will be provided to all participants who complete a workshop. Maximum number of vouchers each attendee can receive is seven (7) (1/per workshop completed). Your choice of participating women- and minority-owned restaurants are:

Buffalo: Manna @ Northland and Taste of Siam

Rochester: Peppapot Jamaican Restaurant

Meal vouchers will be emailed to attendees who have completed a workshop and selected a restaurant. The voucher can only be redeemed once.

Wednesdays 12-1:30pm via Zoom

Workshop schedule and content outline is as follows:

Week 1: September 2nd

Marketing and Sales

· Marketing your products/services

· Research/Market Analysis

· Creating a marketing plan

· Developing a sales strategy

· Tools and Tactics (SM, traditional media, promotional materials etc)


Week 2: September 9th


· Naming your business

· Creating a logo

· Tagline

· Value Statement (who are you? What sets you apart from the rest?)


Weeks 3 & 4: September 17th and 24th (Thursdays)

Social Media

· Creating business accounts for Facebook, IG, Twitter, et al

· Content creation

· Advertising

· Audience engagement (creating viral moments, optimum times to post etc)


Weeks 5 & 6: September 30th and October 7th

Website Development and Content Management

· No – or low – cost platforms

· Domain name/Host

· E-commerce

· Data security


· Content creation and management

By registering for this event, you hereby grant to the PathStone Corporation and its Affiliates the exclusive right to use your name and likeness, including without limitation any and all trademark rights thereof, in connection with the PathStone and its Affiliates’ advertising, promotion and marketing programs in any and all media formats (now existing or hereafter developed); provided, however, that PathStone and its Affiliates shall not use such name and likeness in a manner substantially inconsistent with the current and currently proposed use of such person’s name and likeness, including without limitation the current use and currently proposed use set forth in existing plans of the PathStone and its Affiliates relating to such programs. If you would like to opt out, please email us at peci@pathstone.org and enter “Photo Release Opt Out” in the subject line.


September 17
12:00 pm - 1:30 pm


PathStone: The Enterprise Center