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Formula for Marketing Success

December 3, 2020 @ 3:00 pm - 4:00 pm


This is formula and process Kanishka and his team developed utilizing multiple sources and processes to create leads, sales and success

Kanishka began his venture into entrepreneurship while still in high school. In order to help his family business in Dubai, he taught himself business development and marketing. After high school, Kanishka moved to the United States from Dubai to attend the University at Buffalo where he received a degree in media studies. While still in college, Kanishka started an event company and became the Chief Marketing Officer of a startup called Aviate Audio where he was able to sharpen and refine his marketing abilities. Shortly after college, he launched an e-commerce brand on Amazon and became CMO for JECA, another startup.


Kanishka’s unique experience being introduced to entrepreneurship at a young age, building an event company, acting as the CMO for two startups, acquiring a media degree, and launching an e-commerce product have all propelled him into starting his own digital marketing agency, YAMU MEDIA.


Not just focused on business, Kanishka takes great pride in building his community. He is a Co-Founder of non-profit altruistic community development group G.R.O.W Buffalo Business as well as the Vice-President on the board for Dinner On The House Charity.


“I strongly believe if you build the community around you, the community will build you. The reason I got into Digital Marketing is to get first hand experience of the factors that drive successful companies. As we work with more and more companies we get the opportunity to identify the key internal values and structures that propagate success. This helps us refine our formula for success and get better at what we do every single day, giving us the ammunition to drive growth for our community and everyone we work with!”


December 3, 2020
3:00 pm - 4:00 pm


G.R.O.W. Buffalo Business Group