A Founder’s Journey: Storytelling for Startups

​Join us for an engaging webinar titled “A Founder’s Journey: Storytelling for Startups,” designed to empower entrepreneurs with the art of storytelling. This session will delve into five key areas where the audience’s perspective shifts, crucial for the success of any startup:

1. ​Value Proposition: Learn how to effectively communicate how your startup solves problems and adds value, making your solution attractive to your audience.
2. ​Attracting Talent: Discover strategies to captivate and recruit top talent, essential for building a dynamic and innovative team.
3. ​Talking to Your Beachhead: Master the approach to engaging with your primary target market, ensuring your message resonates and drives early adoption.
4. ​Engaging Investors: Gain insights on how to pitch to investors, highlighting your startup’s potential and securing the necessary funding for growth.
5. ​Educating the Mass Market: Understand how to convey what your startup does to a broader audience, creating awareness and generating interest in your product or service.

​This webinar is perfect for entrepreneurs looking to enhance their storytelling skills and make a lasting impact on various stakeholders. Don’t miss this opportunity to learn from experts and take your startup’s narrative to the next level!

​About the speakers:

​Lori Sussle Bonanni is the founder of elssus, LLC, a multi-disciplined communications consultancy. She builds and grows companies’ reputations thereby increasing awareness, business results and credibility. Lori uncovers unique stories and connects the dots to craft compelling narratives to engage the media and target audiences. Her expertise spans communications including public and media relations, strategic, internal and crisis communications and ghostwriting.

Lisa Belodoff is founder and CEO of Bell Collaborative, a business intelligence and marketing consultancy with expertise in optics, photonics, imaging, and deep tech. She has more than 25 years of optics and photonics experience and is valued globally for her strategic consulting, marketing expertise, and business development insight and connections. She has an innate ability to identify strategic alliances in specialized areas of optics, life sciences, technology, and scientific engineering.

​Neil Wechsler is a writer, director, and consultant in a variety of media. He is a Subject Matter Expert in Storytelling for Launch NY. His play GRENADINE won the Yale Drama Award, an international playwriting prize, selected by Edward Albee and published by Yale University Press. He has been Artist-in-Residence at several schools including the University of Buffalo, the University of Waterloo, the City University of New York, and the University of North Carolina.